
So you have uploaded your song to distribution. Maybe it is already live, or maybe it is scheduled for a future release date.
Either way, this is where the real legwork begins.
If this is not your first release, you already have artist profiles floating around the internet. Your job now is to claim them, clean them up, and make sure your song has somewhere solid to land when people click your name.
Your song is uploaded to distribution. Now what?
Now you prepare the profiles it is about to live on.
Step 1: Claim Your Artist Profiles
Once your release is uploaded and scheduled, you should immediately go claim and personalize your artist profiles on every DSP that allows you to do so.
The Most Important Platforms
Spotify for Artists
Claim and manage your Spotify artist profile so you can edit your bio, upload photos, link socials, pitch to editorial playlists, and access analytics.
Apple Music for Artists
Request access to your Apple Music for Artists profile so you can customize imagery, bio, and view performance data.
Amazon Music for Artists
Claim your Amazon Music for Artists profile to access analytics and customize your artist presence.
YouTube & YouTube Music
Set up an Official Artist Channel on YouTube so your music, videos, and releases are consolidated under one verified artist identity. This also connects directly to YouTube Music.
Pandora AMP
Claim your Pandora artist profile through the Artist Marketing Platform to customize your page and access performance insights.
Note: If a page redirects you to a login or request form, that is normal. Most platforms require verification before granting access.
Step 2: Dress Up Every Profile Completely
Once your profiles are claimed, do not rush this step.
For every platform, take advantage of every feature it offers:
Treat your DSP artist profiles the same way you would treat your Instagram bio. For many listeners, this is the first place they learn who you are.
Why This Actually Matters
Here is the reality.
DSPs do not care about your art. They care about people spending time on their apps.
When you fully complete your artist profile and actively use the tools each platform provides, you are doing things that increase user engagement and time spent inside the platform. In theory, this gives your music a better chance of being favored algorithmically.
There are no guarantees. These systems change constantly.
I will do my best to update this guide when things shift, but it is ultimately your responsibility as an artist to stay engaged and use the tools available to you.
You Can Be Ahead of Most Artists
This might surprise you.
There are plenty of major label artists whose DSP profiles are barely set up or not optimized at all. Not because they cannot do it, but because it is not a priority or no one on their team owns it.
That is an advantage for you.
You do not need a label. You do not need permission. You just need to take the time.
The Point of This Step
Your song is uploaded to distribution. Now what?
Now you create the places it is about to live.
- Upload first.
- Optimize next.
- Then we move on.
Ready to upload your next release? Get started with ONCE and distribute your music to all major platforms.
Releasing AI music? See the full guide to AI music distribution, or get your tracks live now: distribute Suno music · distribute Udio music.